Your fund raising plan will guide staff, board and volunteers as they implement different goals and strategies -- from the yearly petition to the events to major donor development.
Your Fund Raising Plan is made up of three straightforward building blocks:
Donate Funds
A. Private Donors B. Institutional Donors C. Earned Income
For each of the three building blocks, there are a wide range of strategies for developing revenue, as the following exemplify:
A. Private Donors
1. Direct mail (best for donors giving smaller gifts. Direct mail never makes money when acquiring donors - only straight through repeat gifts from those who are current donors. It is all the time a good idea to send out mailings multiple times each year).
2. Extra events including events such as "Aid and Comfort," Rape urgency Center's "Hot Salsa" dance party, Big Brothers Big Sisters "Bowl for Kids Sake." Extra events require a 6-9 month lead time, a strong group of volunteers, active Board involvement, and corporate involvement to donate many items to keep costs down).
3. Small events can be house parties for major donors, thank-you events for donors and volunteers or other small events. Small events are excellent ways to involve new major donors, when current major donors are willing to serve as hosts and ask their friends.
4. Telethons (though people often cringe at the idea of calling people, phone contacts can be very effective when calling those who are regular, loyal donors. Agencies often send letters out in advance request for a donation and letting people know the volunteers will be calling; often people send in donations. Calls should be short and to the point, thanking the person for their support. all the time use volunteers.
5. Private Solicitations (primarily for those giving larger gifts).
B. Institutional Donors
Institutional donors consist of all of the different institutions that contribute grants, contracts and donations. These ordinarily include:
1. Federal Government - grants and contracts
2. State Government - grants and contracts
3. Local Government - grants and contracts
4. National foundations
5. Local/regional foundations
6. Corporations and corporate foundations
7. Civic groups
8. Faith communities
C. Earned Income
Earned earnings includes all earnings received from sales of any kind. This would consist of sick person fees, subscriptions, tuition, workshop fees, mark sales and other sales. Most nonprofit earned earnings is thought about to be "substantially related" to mission and not chargeable under requirements of the "Unrelated firm earnings Tax" law.
Develop a fund raising plan by using these steps:
Analyze your current income. Do you have earnings from multiple sources? Are there areas where you do not receive income, but could potentially develop? Most nonprofits have miniature earnings from individuals, and could significantly increase Private earnings by developing a plan to use petition letters, events and direct palpate with donors and prospects. (Approximately 87% of all philanthropic resources comes from individuals; foundations, corporate foundations and bequests constitute the 13% balance.)
Develop a plan with definite strategies for diversifying your revenue. Build keep for the plan with your board, volunteers and staff.
Implement strategies in the priority areas. Share results and build in support.
Share your experiences with other nonprofits; tap into the expertise within your own network and the state fund raising professionals' association. If you hire a consultant, check with peers for references, found definite goals, and don't found a percentage arrangement.
Fund Raising Tools For Nonprofits
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